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Definition of Bloom is off the rose
1. Phrase. (idiomatic) The person, object, or situation identified in the context has lost its novelty, freshness, appeal, or acceptability. ¹
2. Phrase. (idiomatic business economics) Business is not going well for a particular identified firm or industry, or the overall economy has taken a downturn. ¹
¹ Source: wiktionary.com